Some Cross-media Marketing Communication programme staff 


Dr. Stefan Kombüchen

teaches Public Relations, Integrated Communication and Event Communication in the Cross-media Marketing Communication Master's Programme

Stefan Kombüchen is a trainer and consultant for PR-centric marketing. He supports the communication efforts of organizations in terms of structuring, planning and strategic lead - nationally, as well as internationally.

For almost five years, Kombüchen was head of marketing and corporate communications at igus, a large company specialising in industrial components made of high-performance plastics. Based in Cologne, he managed communications for 35 branches.

Prior to working for igus, Kombüchen was managing director at Grayling, a large international PR agency. He managed the Düsseldorf location and oversaw 20 employees. His customers included Novartis, Reckitt Benckiser, Bilfinger and Hitachi.

For over 20 years, he has been teaching topics such as public relations, integrated corporate communications and event communications at the e-Learning academy (eLAC) in Eisenstadt, the Danube University in Krems, the German academy for PR in Düsseldorf and the German Institute for PR in Hamburg.



Renée Hansen

teaches Communication Campaigns and Concepts in the Cross-media Marketing Communication Master's Programme

Renée Hansen is a trainer for conceptual work, strategic development and communications consulting.

She studied economic and organizational psychology at the Danube University Krems and media sciences in Marburg. Then she worked as assistant to the management at the PR training institute Akademie Führung und Kommunikation (AFK). Later, she worked for Ahrens & Behrendt (today A&B One) as a team leader and senior consultant. From 2003 to 2006, Renée Hansen took over as head of corporate communications at Burson-Marsteller Germany. For 17 years, Renée Hansen worked for a wide variety of consulting firms, including A&B One and Burson-Marsteller. There, she learned strategy and consulting from scratch and eventually was responsible for the company's change and crisis communication.

In spring 2006, Renée Hansen became self-employed as a consultant, trainer and coach with two mainstays. She focuses on corporate communications, strategy, change and crisis management and she worked on organisational development, executive development and communication skills. Renée Hansen is the author of numerous articles on communication topics and  two industry standards: 'Wie Profis PR-Konzeptionen entwickeln' and 'Konzeptionspraxis'.



Michael Swoboda

teaches Sales-oriented Marketing Communication and Trends in Marketing Communication in the Cross-media Marketing Communication Master´s Programme

In the 1980s, Michael Swoboda began exploring the possibilities of electronic devices that hardly anyone knew at the time. These devices were called Apple, Atari and Commodore and they made his heart beat faster. He was very interested in both the inner and the outer life of these devices, which caused some of them to fail as a result of his explorative  activities.

So, he got to know digital life in front of and behind the scenes at an early age. He rounded off this knowledge from a business perspective during his studies. Early on, he specialized in marketing and communication in combination with the digital possibilities for companies. His career has taken him from internet start-ups and telecommunications to advertising agencies, digital marketing, business consulting and project management.

After getting to know companies of various sizes both nationally and throughout the globe, it was time for him to found his own company five years ago. In addition to his entrepreneurial activities, he loves sharing his knowledge and experience with others and contributes to several pro bono and NGO projects, supports start-ups internationally and teaches at universities.

Today, he is an entrepreneur and management consultant, lecturer, start-up mentor and coach, and in his spare time he indulges in his passions - travelling and photography.



Prof. (FH) Dr. Silvia Ettl-Huber

teaches Scientific Writing and Methods of Empirical Social Research and Storytelling in the Cross-media Marketing Communication Master´s Programme

Prof. (FH) Dr. Silvia Ettl-Huber is vice rector for research and innovation and head of the department of business studies at the University of Applied Sciences Burgenland. She studied communication science at the Paris Lodron University in Salzburg and also took an interest in law.

For ten years, she led the International Journalism Centre at the Danube University Krems with programmes in journalism, PR, communication and management. She also conducted a major international research project on media ownership in CEE-countries. From 2015 to 2017, she has been managing director of Forschung Burgenland, the UAS Burgenland's research subsidiary. Since 2018, she has been the head of the department of business studies at the UAS Burgenland with around 700 students.  As vice rector for research and innovation she remains true to her passion for the field. Her research and teaching focus on the narrative in marketing communications, media management and scientific writing. She is co-founder of the eLearning academy (eLAC), which, together with the Austrian Institute of Management (AIM) and the University of Applied Sciences Burgenland, is responsible for its master's programme.



Prof. Dr. Marcus Stumpf

teaches Basics of Marketing in the Cross-media Marketing Communication Master´s Programme

Prof. Dr. Marcus Stumpf looks back at more than fifteen years of consulting, teaching and management experience in Germany, Austria and Switzerland. He was a research assistant and assistant to Prof. Dr. Manfred Bruhn at the University of Basel, senior consultant at the ZMU marketing academy in Oestrich-Winkel and, as managing director, he was responsible for the marketing and brand management of Germany's second largest sports association.

After more than five years as department head and professor for marketing and relationship management at the business administration department of the UAS Salzburg, Stumpf was appointed to the UAS Macromedia in 2015 and finally to the University of economics and management (FOM) in Frankfurt am Main in 2016, where he accepted the professorship for marketing and brand management.

In addition to his day job, Stumpf is a lecturer at various universities and further education institutions and writes books on topics such as strategic marketing, service marketing, customer orientation, integrated communication and brand management. As founder and director of the Employer Branding Institute (EBI) and as managing partner of the consulting company relatio, he also works as an independent consultant, combining his scientific background with his professional experience.



Esther Laukötter

teaches Practice Area Marketing Communication in the Cross-media Marketing Communication Master´s Programme

After studying media science and German at the Ruhr University Bochum, Esther Laukötter completed her master's degree in communication science at the University of Münster. She worked in the BMBF research projects "Organization and public sphere of Universities" and its follow-up project "Public Sphere and University Performance" at Prof. Dr. Marcinkowski's chair. Since September 2013, she has been a research assistant to Prof. Dr. Röttger's teaching and research department for public relations and organizational communication. She is writing her dissertation on organizational crisis communication.

Already during her studies, she gained professional experience in various PR-agencies and companies in social media management work. She also holds workshops and lectures on the topics of crisis communications, social media and communication with medium-sized businesses.



Gergely Teglasy

teaches Image-oriented Marketing Communication in the Cross-media Marketing Communication Master´s Programme

Gergely Teglasy (he likes to go by 'TG') is a passionate communications inspirator . His topics are inspiration, creative communication and media. He teaches, writes, advises and founds companies dealing with these topics.

TG was born in Budapest, lived in Madrid, Düsseldorf and California. He studied theatre, film and media studies, published in numerous media, translated Thomas Bernhard, wrote plays and screenplays (In Heaven, motion picture). He founded several companies (theatre, publishing, film production, advertising agency, media company, health companies) and was responsible for numerous corporate designs, advertising, web and social media campaigns. He won several awards (CCA, Pro Typographia Special Award) and served as a juror for various design competitions and on the Superbrands brand council.

TG has been teaching for over 20 years at the University of Vienna (Journalism and Communication Science), at universities of applied sciences such as the UAS Burgenland (Information. Media. Communication.) and the WIFI Vienna & International. He's a winner of the coach award.

TG wrote the world's first Facebook novel: Zwirbler (nomination for the Social Media Award and shortlisted for the VSP Prize at the Frankfurt Book Fair). With his start-up b-cared - a mobile emergency call solution – he won the Mercur Innovation Award and the Forbes Start-Up Academy.



Julia Niebergall

teaches Practice Area Marketing Communication in the Cross-media Marketing Communication Master´s Programme

Julia Niebergall works as a research analyst at mScience (GroupM company) and is also a research associate at the institute for communication science at the Westphalian Wilhelms University (WWU) Münster in Prof. Dr. Röttger's department for public relations and organisational communication.

After her bachelor’s degree in Applied Media Science from the Technical University of Ilmenau, she decided to pursue a master’s degree in Communication Science at the University of Münster. Here, she focused on strategic and political communications. In addition to her university education, she completed two internships in marketing and advertising effectiveness research and gained various experiences in the areas of PR and (digital) advertising communication as a working student and in an independent capacity.

After completing her Master of Arts degree, she initially worked for two years as a media consultant in an international agency group and dealt primarily with clients from the FMCG and OTC sectors. Since April 2015, she has continued her scientific career in the DFG-funded and interdisciplinary research training group "Trust and communication in a digitalized world" with her doctoral project in the field of strategic corporate communications.



Friedrich E. Seeber

teaches Law for the Communications Industry in the Cross-media Marketing Communication Master´s Programme

Friedrich E. Seeber studied law and worked as an research assistant at the Universities of Hanover and Vienna. As an attorney, he worked for international commercial law firms where he specialised in intellectual property and information technology issues,  as well as intellectual property rights. He predominantly advised clients from the IT, communications and media industries.

Friedrich E. Seeber has been working for many years at universities and universites of applied sciences as an honorary lecturer and lecturer and teaches intellectual property protection, contract law as well as communications and media law. In these areas, he also assists companies with the training and further education of employees assigned to marketing, communications and legal departments. In addition, he works as a PR-consultant for start-up companies and in various art, cultural and media projects.



Prof. (FH) Dr. Michael Roither

teaches Basics of Communication, Crisis Communication and Reputation Management as well as Ethics in the Cross-media Marketing Communication Master's Programme

Prof. (FH) Dr. Michael Roither is head of the master’s programme information|media|communication and vice rector for international affairs at the University of Applied Sciences Burgenland. Prior to this, he has been head of the Center for journalism and communication management at the Danube University Krems for six years and served as deputy head of its superordinate department.

After completing his master's degree in journalism and communication science as well as sociology at the University of Salzburg, he completed his doctoral studies in journalism with research visits in New York, London and Glasgow. He also completed an Executive MBA with a focus on strategy and finance at the Danube University Krems. Michael Roither completed an editorial training at the board of trustees for journalism training in Salzburg and Vienna and can look back on many years of practical experience in journalism, public relations and science.

He has been a lecturer and trainer at numerous universities and educational institutions in Austria, Germany and abroad for more than 15 years. He is co-founder and managing director of the eLearning Academy (eLAC), which offers and conducts the master's programme on hand.



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