Some teachers of the master's programme cross-media marketing communication


Dr. Stefan Kombüchen

teaches Public Relations, Integrated Communication and Event Communication in the Crossmedia Marketing Communication Master´s Programme

Stefan Kombüchen is a trainer and consultant for PR-centric marketing. He supports organizations in structuring, planning and strategically leading their communication - nationally as well as internationally.

For almost five years, Kombüchen was head of marketing and corporate communications at igus, the large company specialising in industrial components made of high-performance plastics. From Cologne, he managed communications for 35 branches.

Before igus, Kombüchen was managing director at the large international PR agency Grayling and managed the Düsseldorf location with 20 employees. His customers included Novartis, Reckitt Benckiser, Bilfinger and Hitachi.

For over 20 years, he has taught topics such as public relations, integrated corporate communications and event communications at the e-Learning academy (eLAC) in Eisenstadt, the Danube University Krems, the German academy for PR in Düsseldorf and the German Institute for PR in Hamburg.



Renée Hansen

teaches Communication Campaigns and Concepts in the Crossmedia Marketing Communication Master´s Programme

Renée Hansen is a trainer for conceptual work, strategy development and communication consulting.

She studied economic and organizational psychology at the Danube University Krems and media sciences in Marburg. Afterwards, she worked as assistant to the management at the PR training institute Akademie Führung und Kommunikation (AFK). Later, she worked for Ahrens & Behrendt (today A&B One) as a team leader and senior consultant. From 2003 to 2006, Renée Hansen took over as head of corporate communications at Burson-Marsteller Germany. For 17 years, Renée Hansen was at home in a wide variety of consulting firms, including A&B One and Burson-Marsteller. There, she learned strategy and consulting from the bottom up and was last responsible for change and crisis communication in the management.

In spring 2006, Renée Hansen became self-employed as a consultant, trainer and coach with two mainstays. On the one hand, she focuses on corporate communications, strategy, change and crisis management. On the other hand, for the topic’s organizational development, executive development and communication skills. Renée Hansen is the author of numerous articles on communication topics and the two-standard works 'Wie Profis PR-Konzeptionen entwickeln' and 'Konzeptionspraxis'.



Michael Swoboda

teaches Sales-oriented Marketing Communication and Trends in Marketing Communication in the Crossmedia Marketing Communication Master´s Programme

In the 1980s, Michael Swoboda began exploring the possibilities of electronic devices that hardly anyone knew at the time. These devices were called Apple, Atari and Commodore and made his heart beat faster. Both, the inner life and the outer life in the sense of communicative possibilities, interested him, whereby the former sometimes led to its total failure in the course of explorative activities.

So, he got to know the digital life in front of and behind the stage at an early age. He rounded this knowledge off in the course of his studies in business economics. Early on, he specialized in marketing and communication in combination with the digital possibilities for companies. His career has taken him from internet start-ups and telecommunications to advertising agencies, digital marketing, business consulting and project management.

After getting to know various sizes of companies nationally and globally, it was time for him to found his own company again five years ago. In addition to his entrepreneurial activities, he loves to share his experience and knowledge with others and is therefore active in several pro bono and NGO projects, supports start-ups internationally and teaches at universities.

Today, he is an entrepreneur and management consultant, lecturer, start-up mentor and coach, and for the rest of his time, he indulges in his passions - travelling and photography.



Prof. (FH) Dr. Silvia Ettl-Huber

teaches Scientific Work and Methods of Empirical Social Research and Storytelling in the Crossmedia Marketing Communication Master´s Programme

Prof. (FH) Dr. Silvia Ettl-Huber is vice rector for research and innovation and head of the department of economics at the University of Applied Sciences Burgenland. She studied communication science at the Paris Lodron University in Salzburg and got a taste of law.

For ten years, she led the International Journalism Centre at the Danube University Krems with courses in journalism, PR, communication and management. She also conducted a major international research project on media ownership in the CEE countries. From 2015 to 2017, she has been managing director of the research society Burgenland. Since 2018, she has been head of the department of economics at the FH Burgenland with around 700 students and remains true to the research topic as vice rector for research and innovation.

In her research and teaching, she specialized in narrative marketing communication, media management and scientific writing. She is co-founder of the eLearning academy (eLAC), which, together with the Austrian Institute of Management (AIM) and the University of Applied Sciences Burgenland, is responsible for her master's programme.



Prof. Dr. Marcus Stumpf

teaches Basics of Marketing in the Crossmedia Marketing Communication Master´s Programme

Prof. Dr. Marcus Stumpf has more than fifteen years of consulting, teaching and management experience in Germany, Austria and Switzerland. He was a research assistant and assistant to Prof. Dr. Manfred Bruhn at the University of Basel, senior consultant at the ZMU marketing academy in Oestrich-Winkel and, as managing director, responsible for the marketing and brand management of Germany's second largest sports association.

After more than five years as head of department and professor for marketing and relationship management at the business administration department of the Salzburg University of Applied Sciences, Stumpf was appointed to the Macromedia University of Applied Sciences in 2015 and finally to the University of economics and management (FOM) in Frankfurt am Main in 2016, where he accepted the professorship for marketing and brand management.

In addition to his full-time occupation, Stumpf is a specialist author and lecturer at universities and further education institutions on topics such as strategic marketing, service marketing, customer orientation, integrated communication and brand management. As founder and director of the Employer Branding Institute (EBI) and as managing partner of the consulting company relatio, he also works as an independent consultant, combining his scientific background with his professional experience.



Esther Laukötter

teaches Practice Area Marketing Communication in the Crossmedia Marketing Communication Master´s Programme

After studying media science and German studies at the Ruhr University Bochum, Esther Laukötter completed her master's degree in communication science at the University of Münster. She worked in the BMBF research projects "Organization and public sphere of Universities" and the follow-up project "Public Sphere and University Performance" at the chair of Prof. Dr. Marcinkowski. Since September 2013, she has been a research assistant in Prof. Dr. Röttger's teaching and research department public relations and organizational communication. She is writing her dissertation in the field of organizational crisis communication.

Already during her studies, she gained practical professional experience in various PR agencies and companies in the field of social media work. She also holds workshops and lectures on the topics of crisis communication, social media and communication with medium-sized businesses.



Gergely Teglasy

teaches Image-oriented Marketing Communication in the Crossmedia Marketing Communication Master´s Programme

Gergely Teglasy (TG for short) is a passionate communications inspector. His themes are inspiration, creative communication and media. He teaches, writes, advises and founds companies on these topics.

TG was born in Budapest, lived in Madrid, Düsseldorf and California. He studied theatre, film and media studies, published in numerous media, translated Thomas Bernhard, wrote plays and screenplays (In Heaven, Kinofilm). He founded several companies (theatre, publishing, film production, advertising agency, media company, health company) and was responsible for numerous corporate designs, advertising, web and social media campaigns. He won awards (CCA, Pro Typographia Special Award) and served as a juror (various design competitions, Superbrands Brand Council).

TG has been teaching for over 20 years at the University of Vienna (Journalism and Communication Science), at universities of applied sciences such as the FH Burgenland (Information. Media. Communication.) and the WIFI Vienna & International. He's a winner of the coach award.

TG wrote the world's first Facebook novel: Zwirbler (nomination for the Social Media Award and shortlist for the VSP Prize at the Frankfurt Book Fair). With his start-up b-cared - a mobile emergency call solution – he won the Mercur Innovation Award and the Forbes Start-Up Academy.



Julia Niebergall

teaches Practice Area Marketing Communication in the Crossmedia Marketing Communication Master´s Programme

Julia Niebergall works as a research analyst at mScience (GroupM company) and is also a research associate at the institute for communication science at the Westphalian Wilhelms University (WWU) Münster in Prof. Dr. Röttger's public relations and organizational communication department.

Following her bachelor’s degree in applied media science at the Technical University of Ilmenau, she decided to pursue a master’s degree in communication science at the University of Münster. Here, she focused on strategic and political communication. In addition to her university education, during this time, she completed two internships in marketing and advertising effectiveness research and gained various experiences in the areas of PR and (digital) advertising communication as a working student and in an independent capacity.

After completing her Master of Arts, she initially worked for two years as a media consultant in an international agency group, primarily for clients from the FMCG and OTC sectors. Since April 2015, she has continued her scientific career in the DFG-funded and interdisciplinary research training group "Trust and communication in a digitalized world" with her doctoral project in the field of strategic corporate communication.



Friedrich E. Seeber

teaches Law for the Communications Industry in the Crossmedia Marketing Communication Master´s Programme

Friedrich E. Seeber studied law and worked as an research assistant at the Universities of Hanover and Vienna. As an attorney, he worked for international commercial law firms in the field of intellectual property and information technology as well as intellectual property rights and predominantly advised clients from the IT, communications and media industries.

Friedrich E. Seeber has been working for many years at universities and technical colleges as an honorary lecturer and lecturer in the fields of intellectual property protection, contract law as well as communications and media law. In these areas, he also assists companies with the training and further education of employees from marketing, communications and legal departments. In addition, he works as a PR consultant for start-up companies and in various art, cultural and media projects.



Prof. (FH) Dr. Michael Roither

teaches Basics of Communication, Crisis Communication and Reputation Management as well as Ethics in the Crossmedia Marketing Communication Master´s Programme

Prof. (FH) Dr. Michael Roither is head of the master’s programme information|media|communication and vice rector for international affairs at the University of Applied Sciences Burgenland. Prior to this, for six years, he has been head of the Center for journalism and communication management at the Danube University Krems as well as deputy head of the superordinate department.

After completing his master's degree in journalism and communication science as well as sociology at the University of Salzburg, he completed his doctoral studies in journalism with research stays in New York, London and Glasgow. He also completed an Executive MBA with a focus on strategy and finance at the Danube University Krems. Michael Roither completed an editorial training at the board of trustees for journalism training in Salzburg and Vienna and can look back on many years of practical experience in journalism, public relations and science.

He has been a lecturer and trainer at numerous universities and educational institutions in Austria, Germany and abroad for 15 years. He is co-founder and managing director of the eLearning Academy (eLAC), which conducts your master studies.



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