Cross-media Marketing Communication
Part-time master’s programme Marketing Communication

In cooperation with

University of Applied Sciences Burgenland

Do you want to deepen your knowledge of cross-media marketing communication and increase your career opportunities? Would you like to study independent of time and place and decide for yourself how much time you want to spend on your continued education? Does your professional experience leave you with the feeling that you cannot learn anything new in a bachelor’s degree programme? Would you still like to round off your expertise academically and thus improve your professional standing? Have you already completed a degree in marketing and now find yourself in the communications and marketing industry and urgently need more expertise in the field? Are you looking for an interdisciplinary study programme that merges the know-how of various institutes and many years of experience? And all this in combination with individual support? Then, the online study programme Marketing Communication in the specialization Cross-media Marketing Communication International is right for you!

You can study in our online master programme if you have an internationally recognised bachelor’s degree or equivalent professional experience. During your studies in marketing communication,  you will complete 14 of the 15 modules by working out the assigned tasks and one module through an examination. At the end of your studies, you will present your master thesis in the filed of cross-media marketing communication to a small board of examiners online or on-site.

Short profile

  • University University of Applied Sciences Burgenland
  • Concept flexible online study; free time management to study part-time or full time
  • Course programme location 100% online
  • Final examination either in person at the UAS Burgenland in Eisenstadt/Austria or online
  • Start individual, no fixed start/end or course dates
  • Admission within two to three weeks; admission requirements
  • Duration individual, minimum study period 2 semesters
  • Language of instruction English (also available in German)
  • Scope 60 ECTS
  • Degress Master of Arts (MA)
  • Fee 8.900,- € (no additional taxes), payment options can be found in the header 'payment options'

More info

Study structure

The course consists of three levels in which a total of 15 modules must be completed.

The modules are worth 4 or 2 ECTS. The master's thesis (14 ECTS) concludes the course.

Graphic: study structure


The successful graduates are awarded the academic degree "Master of Arts in Marketing Communication" (abbreviated to "MA" or "M.A.") by the University of Applied Sciences Burgenland.

Photo: Verena Rhode

„All the topics are very well-structured, and I had a lot of fun studying in such a practice-oriented way. The combination of videos and texts made the individual modules more personal and it was easy for me to consistently 'stay on the ball'. Although I'm quite busy in my job and work at least 45 hours a week, I managed my studies well in terms of time.“

Verena Rohde, Communication & Media Office, Caritasverband Kleve e.V. Graduate 2018