Degree, title and diploma

What is ECTS?

ECTS is an abbreviation for European Credit Transfer System. This system is the currency that measures the size of a study and makes it comparable within Europe, but also within the US. An ECTS stands for about 25 working hours.

Let's make the following calculation: At the online-master Crossmedia Marketing Communication, you must complete 60 ECTS with a positive assessment. 60 ECTS times 25 hours of work which equals 1,500 hours. The year has 8,760 hours. If, for example, you divide your studies into two years, you can expect an average of just under 14 hours of work per week. If you take two to four weeks off at a time for a 14 ECTS master thesis (350 hours workload), this time is reduced accordingly.

How much effort is the master’s thesis and what does it consist of?

The master's thesis is calculated at 14 ECTS and is one of the 60 ECTS that make up your studies. You should estimate around 400 working hours for this.

You choose the subject area of your master’s thesis yourself, but we will advise and support you. The master's thesis itself is an approximately 60 pages scientific thesis consisting of two parts: a literature part and a case study. For the literature part, you will summarise existing findings on the topic you have chosen, describe them in the case study and examine the chosen topic using an example. If, for example, you have chosen the topic "Crisis communication on Facebook", investigate in depth a case in the study, in which a particularly good crisis communication has been carried out on Facebook.

The case study can also open new perspectives on your own work or doors to companies you would like to explore.

We will introduce you to the master’s thesis step by step: you will first work out a proposed topic on an A4 page, then an exposé, after this a table of contents and lastly a concrete empirical design.

You should not start writing your master’s thesis too early or too late. If you already have experience in marketing communication, e.g. if you have been working in this field for several years, you can start your master’s thesis shortly after starting your studies. Newcomers, on the other hand, should have taken at least five modules in order to be able to formulate a topic.

Why is there ’only’ 60 ECTS points for studying?

As a rule, you receive 120 ECTS points for a regular full-time master's programme at an European university. But could you cope with such a high workload while working?

It is up to the universities to decide how many ECTS points they award for master’s degrees - 60, 90 or 120. By the way, in the Anglo-Saxon world, master's degrees with 60 ECTS are the norm, not the exception.

Above all, so that the workload is realistically feasible for you in the continuing education course designed as in-service training, the Burgenland University of Applied Sciences has estimated 60 ECTS points for the master's degree "cross-media marketing communication".

Is there a graduation?

Yes! We are very proud of our graduates. Studying part-time is not always easy and we are aware of the potential multiple burden that will be placed on you during this time. More reason to celebrate your graduation. We cordially invite you to celebrate your graduation together with other graduates of the FH Burgenland in the festive setting of Esterházy Palace.

If you are unable to attend the celebrations, you will of course still receive all documents (certificate, diploma, notification) by post after graduation.

Is the degree or title accredited?

The successful graduates of the course will receive the academic degree "Master of Arts in cross-media marketing communication", abbreviated to "MA" or "MA (cross-media marketing communication)" (60 ECTS) from the University of Applied Sciences Burgenland.

It is a course for further education, according to § 9 of the Austrian Fachhochschule-Studiengesetz (FHStG), as amended. Thus, an academic degree is awarded according to Austrian law, which is generally internationally recognised and manageable.

You can find out more under Title Feasibility by Country

What if I drop out of my studies?

No fees will be refunded in the event of termination of studies. This has copyright reasons, among other things, because you receive all documents and content that you could use, even after leaving university. Please consider carefully whether you are interested in the contents of the course and do not speculate in advance on dropping out. If you are interested in the content and subject matter, we are convinced that you will also graduate positively. We make every effort to make the content as varied and application oriented as possible. All our scientific, theoretical models are underpinned with practical examples. For example, we offer videos, case studies and stories as well as many links to best and worst cases from the world of marketing communications to support the theory. By doing so, we want to ensure that you can understand and apply the content correctly. The modular work also aims at applying the newly acquired knowledge oneself. This allows you to take the maximum output for your professional life with you.

Does the degree qualify for a doctorate?

A master's degree on its own does not automatically entitle you to admission to a doctoral programme.

It is up to the individual universities who they accept for doctoral studies. Admission is possible if the admitting university classifies the course as "equivalent".

Please note, however, that you will receive 60 ECTS points for our distance learning programme. To be admitted to a doctoral programme, you usually need 120 ECTS. You may have to provide further proof of performance to show the difference when applying for a doctoral place.

Can I have something credited towards my studies?

The degree Crossmedia Marketing Communication MA can be completed in only 12 months due to the flexible organisation of the course, the time required and the commitment required. The basis for this is the reduced number of ECTS credits (60 instead of 90 or 120) compared to classical master's programmes. Due to the brevity and compactness of the course, no credits can be made.