Degree, title and diploma




What is the ECTS?

ECTS is an abbreviation for European Credit Transfer System. This system is the currency that measures the size of a study and makes it comparable within Europe, but also within the US. An ECTS point stands for about 25 working hours.

Let's make the following calculation: At the online-master's programme Cross-media Marketing Communication, you must complete 60 ECTS with a positive assessment. 60 ECTS times 25 hours of work equal 1,500 hours. One year has 8,760 hours. If you have a demanding full-time job, you might want to plan two years for your studies. Thus, you can expect approximately 14 hours workload per week. If you take two to four weeks off at a time for a 14 ECTS master thesis (350 hours workload), this time is reduced accordingly.




How much effort goes into writing the master’s thesis and what does it consist of?

The master’s thesis is calculated to be worth 14 ECTS out of the 60 ECTS that make up the program. You should expect to put around 400 hrs of work into writing your thesis.

You choose the subject area of your master’s thesis, but we advise and support you. The master's thesis is an approximately 60-page-long scientific thesis consisting of two parts: a literature part and a case study. For the literature part, you summarise existing findings on the topic you have chosen, describe them in the case study and examine the chosen topic using an example. If, for example, you have chosen the topic "Crisis communication on Facebook", investigate in depth an example in which a particularly good crisis communication has been carried out on Facebook.




Why are there ’only’ 60 ECTS points awarded for studying in this programme?

As a rule, you receive 120 ECTS points for a regular full-time master's programme at an European university. But could you cope with such a high workload while working?

It is up to the universities to decide how many ECTS points they award for master’s degrees - 60, 90 or 120. By the way, in the Anglo-Saxon world, master's degrees with 60 ECTS are the norm, not the exception.

Above all, the workload is realistically feasible for you in the continuing education programme that has been designed as in-service training. The UAS Burgenland  has estimated 60 ECTS points for the master's degree "Cross-media Marketing Communication".




Is there a graduation ceremony?

Yes! We are very proud of our graduates. Studying part-time is not always easy and we are aware of the potential multiple burden that will be placed on you during this time. The more reason we have to celebrate your graduation. We cordially invite you to celebrate your graduation together with other graduates of the UAS Burgenland in the festive setting of Esterházy Palace.

If you are unable to attend the celebrations, you receive all documents (certificate, diploma, notification) by post after the graduation took place.




Is the degree or title accredited?

The successful graduates of the course will receive the academic degree "Master of Arts in Marketing Communication", abbreviated to "MA" or "MA (Marketing Communication)" (60 ECTS) from the University of Applied Sciences Burgenland.

It is a course for further education, according to § 9 of the Austrian Fachhochschule-Studiengesetz (FHStG), as amended. Thus, an academic degree is awarded according to Austrian law, which is generally internationally recognised and manageable.

You can find out more under Title Feasibility by Country




What happens if I drop out of my study programme?

No fees will be refunded in the event of termination of studies. This is done for copyright reasons, among other things. Because you receive all documents and contents that you could use, even after leaving the university. Please consider carefully whether you are interested in the contents of the course and do not speculate in advance on dropping out. If you are interested in the contents and the subject matter, we are convinced that you will also graduate positively. We make every effort to make the contents as varied and application-oriented as possible. All our scientific, theoretical models are underpinned with practical examples. For example, we offer videos, case studies and stories as well as many links to best and worst cases from around the world of marketing communications to support the theory. By doing so, we want to ensure that you can understand and apply the content correctly. The module tasks also aim at applying the newly acquired knowledge. This allows you to benefit from the programme in your professional life.




Does the degree qualify as prerequisite for a doctorate?

A master's degree on its own does not automatically entitle you to be admitted to a doctoral programme.

It is up to the individual universities who they accept for their respective doctoral studies. Admission is possible if the admitting university classifies the course as "equivalent".

Please note, however, that you will receive 60 ECTS points for our distance learning programme. To be admitted to a doctoral programme, you usually need 120 ECTS. You may have to provide further proof of performance to show the difference when applying for a doctoral place.




The degree Cross-media Marketing Communication MA can be completed in only 12 months due to the flexible organisation of the course, the time required and the commitment required. The basis for this is the reduced number of ECTS credits (60 instead of 90 or 120) compared to classical master's programmes. Due to the brevity and compactness of the course, no credits for previously acquired knowledge can be granted.



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