Procedure, study organisation and learning concept

When can I start my studies?

Anytime! Right today or on a date of your choice. There are no time restrictions. It usually takes about two weeks from the submission of your application to the notification of admission.

How long does it take to study?

That's up to you! The duration of the study depends flexibly on your needs and possibilities. The minimum duration of study is two semesters, so particularly fast students can complete their studies in 12 months. You can realistically complete your studies in an average of 18 to 24 months while working.

Are there phases of presence?

No, the course Cross-media Marketing Communication MA is 100% independent of time and location. Only 6 online seminars must be completed in the conception and master thesis module. But here, too, you determine the time and place. All you need is internet access to participate in the online seminar. The defense of your master thesis will be carried out on site at the University of Applied Sciences (UAS) Burgenland in Eisenstadt or, if desired, online via a secure video conferencing system.

Tip: For the graduation ceremony (in Austrian this is called "Sponsion" by the way) you should plan a few days’ vacation and a trip to your university. The atmosphere at Esterházy Castle is unforgettable!

How do I get my learning materials?

It's simple! The central hub of your studies is the learning platform on the internet. Submissions, work instructions, information material, learning material can always be found online. Technically, we work with an adapted version of Moodle, one of the world's most widely-used learning platforms with 88.2 million users in 9.96 million courses worldwide.

The only technical requirement you need for your studies is Internet access on a desktop computer, tablet or smartphone and an internet browser (e.g. Edge, Firefox, Chrome).

What can students expect on the online campus?

The online campus is the central study and examination platform. It includes

  • Discussion forums
  • E-Tutorials
  • Explainer, case and learner videos
  • Access to scripts
  • Short tests for self-checking your own knowledge
  • Company cases
  • Best- and worst-case examples from practice

How is a single module typically structured?

Structured, varied texts, which you can either print or work through on screen, form the backbone of each module. The module managers will introduce you to the topic in a video. They offer an overview of learning content, the course of a module or expert opinions. Company cases will also be presented as videos within the modules, providing in-depth information and transfer into practice.

The modules are always practice- and application-oriented. In your script, you will find links to company pages (best- or worst-case studies) but also links to YouTube, statistics, associations and the like. This makes it easier for you to put theory into practice immediately - and you can use your knowledge directly for your daily work.

For particularly central topics, there are tips for further reading. Self-checks, interactive tasks and modular work round off each module.

From the beginning, you will also be prepared for the master’s thesis and accompanied step by step in a seminar from the exposé to the finished work.

Who is the course Cross-media Marketing Communication aimed at? (Field of activity and qualification)

Our programmes are particularly designed for those who are highly motivated but have little time. In terms of content, the course offers a broad, comprehensive approach to the topic of marketing communication. Graduates of the course are able to use the whole range of marketing communication professionally. Combined with professional experience, the graduates are enabled to attain management positions. In line with the company's objectives, you will accurately control marketing communication from PR to advertising - whether in companies, organisations or agencies. Through integrated communication, they ensure a uniform communicative external image that is image-oriented on the one hand and sales-oriented on the other hand. In the almost Babylonian language confusion about terms, such as public relations, communication management, marketing and much more, the Master of Arts (MA) also offers you a comprehensible and connectable degree for professional practice.

How are students supervised during distance learning?

Throughout your studies, a competent team will be at your side, with the head of the course and the lecturers of the module you are working on. We support you with content issues and organizational questions. We motivate you and look after you in the best possible way from the beginning to your graduation.

What language is taught?

The core texts and materials for the module are completely in the chosen language of your studies. Further specialist articles and videos are also available in English in individual cases in the German programme. You should also be able to read and understand English for the German programme.

You can submit your Master’s thesis either in German or English. However, make sure it is handed in in native speaker quality.